CRM

Customer-relationship management (CRM) is a sales and customer engagement philosophy that provides sales personnel, account executives, and sales/customer management with more efficient and effective tools to reach current and prospective customers based on where they are in their purchasing journey or how they are experiencing a company and its products or services. It utilizes information across a variety of digital platforms and channels from websites, email, chat, social media, online search and visitor behavior, and an individual or businesses publicly known data.  Leveraging a CRM is an essential aspect of automation and inbound marketing.

Why CRM

Better ROI

Better return on time Invested amongst sales and account managers, companies can scale faster as the number of sales and account management people needed to meet goals can be fewer,  better utilize automation and Inbound tools to move personas through the sales funnel and build satisfaction after the sale. The CRM philosophy and tools have moved information and the ability to generate timely and customizable communications and predictive modeling into the hands of sales and sales management that previously would be the sole purveyors of marketing, finance, operations, and customer service. Real time data and feedback through CRM data helps companies learn more about their prospects and how to better serve their perceived needs.

Why CRM

Better ROI

Better return on time Invested amongst sales and account managers, companies can scale faster as the number of sales and account management people needed to meet goals can be fewer,  better utilize automation and Inbound tools to move personas through the sales funnel and build satisfaction after the sale. The CRM philosophy and tools have moved information and the ability to generate timely and customizable communications and predictive modeling into the hands of sales and sales management that previously would be the sole purveyors of marketing, finance, operations, and customer service. Real time data and feedback through CRM data helps companies learn more about their prospects and how to better serve their perceived needs.

Finding The Right CRM For Your Organization  

At Culture Cube we believe in what we call a Software Agnostic approach. No single piece of software is right for every business. That means we work with each client to understand what they’re trying to achieve and then collaboratively select the CRM which is right for their business. We have experience in many of the top CRMs as well as some very unique industry-specific tools. We are also always evaluating new tools and staying up to date on how this category is changing. 

Our Approach to Inbound & Automation

1

Goals

What is the CRM going to solve, who is a CRM going to benefit internally and externally, and how will it integrate with an organization’s tech stack? How will a CRM align with your sales and marketing strategy?

2

Fit

One size does not fit all.  Multiple factors have to be considered in determining what CRM would be best for a particular company. We look at what software and operating systems are being used now, what new software is going to be adopted and used, and what industry or category specific needs including compliance are required.

3

Cost

Fixed cost and variable costs are important to understand in determining which CRM tool fits within the budget a company has to invest. We make sure that each of our clients clearly understand the differences between CRM related costs like: CRM software, deployment and customization, long term management, integrations with other software, and IT infrastructure requirements.

4

Scalability

Some CRM tools are easier than others to scale with an organization as they grow. Understanding future needs and the timing of those needs helps to determine which tools best fit an organization’s strategic goals.

5

Unique Integrations

CRM tools have various compatibilities with other marketing tools and operating software. Complexity of integrations may require custom integrations to be developed. As a company we have built a variety of custom integrations that we can use without having to build them from scratch saving companies time and money.

6

Training and Implementation

Once CRM software has been selected, we help train and implement it across all users and internal partners to make sure the company can be up and running with the least amount of friction.  Understanding and mitigating the points of friction in the scoping and selection is what makes a training and implementation process successful.

Journey Together
Every day your customers embark upon a daily digital journey. Our expertise raises their awareness of you and offers to them the opportunity to connect directly with you via a variety of personal, passive, and active digital encounters across their most trusted and used digital resources and devices.