Reputation & Community Management
The influencing and controlling of a company’s, an individual’s, a group’s, or a product’s reputation. The growth of the internet and social media have made search results and reviews important influencers of people’s buying and engagement decisions.
Why Reputation & Community Management
Why Reputation & Community Management
Researching prior to buying is now done online which includes listening to actual users experiences and recommendations. Searchers trust actual user experiences collectively posted online more than they do a businesses’ salesperson or content.
There are individuals who have many followers that their endorsements can change the usage behavior of thousands/millions. This includes individuals who set up blogs and videos to review products as well as Yelp Ambassadors whose followers make decisions based on their Yelp reviews.
Why Reputation & Community Management
Why Reputation & Community Management
Researching prior to buying is now done online which includes listening to actual users experiences and recommendations. Searchers trust actual user experiences collectively posted online more than they do a businesses’ sales person or content.
There are individuals who have many followers that their endorsements can change the usage behavior of thousands/millions. This includes individuals who set up blogs and videos to review products as well as Yelp Ambassadors whose followers make decisions based on their Yelp reviews.
Customers Support Trusted Companies
60% of online consumers are using reviews to make their buying decisions weekly. The vast majority of online consumers say online reviews helped them with their purchase decisions.
68% of online consumers are willing to pay up to 15% more for the same product or service if they are assured they will have a better experience.
Our Approach to Reputation & Community Management
1 |
Holistic Approach |
We believe in a holistic approach that combines the best practices of: customer service and review sites’ policies in order to change the trajectory of customer perceptions and relationships.
2 |
Proven Process |
We implement a proven 5 step process to a better reputation: Discovery, Assessment/Benchmarking, Planning, Implementation, Reporting/Reassessment. This process mitigates and blunts some of the negatives while building new positive perceptions and relationships organically over time.
3 |
Partnership |
We have aligned ourselves with the most prominent review and search sites such as Yelp (Yelp Agency Partner), Google Places (Google Partner), and we have relationships with various bloggers who we partner with on projects whose opinions help inform their followers.
