Photo Editing & Your Small Business
Poorly lit or out-of-focus photos create a negative impression of your business. Photo editing ensures that your company’s images have a professional look.
And here, we’ll let you in on a dirty little secret. On an enterprise site, every photo has been retouched! It’s just one of the reasons why enterprise websites seem so much cleaner and more polished than most small business sites.
Photos Look Different on a Monitor
Online and print media images require different treatment. Why? It’s all about the color space.
A monitor uses the RGB (Red Green Blue) color space, which has a bright display.
On the other hand, print media uses the CMYK (Cyan Magenta Yellow Black) color space, which is more subdued.
When you’re photo editing for the web, you want to:
- Add vibrancy with increased saturation
- Add clarity with sharpening filters
- Add contrast with brightness and contrast adjustments
When you’re photo editing for print, you want to:
- Ensure colors are within the CMYK palette
- Use color management tools to maintain consistent colors across different media
- Output photos at a high resolution (300 DPI or greater)
Which Photo Editing Services Do You Need?
Now that you know what photo editing is and why it matters, let’s look at some of the most common photo editing services:
Color correction: Adjusts the overall color balance of an image, making colors look natural. It can compensate for uneven lighting conditions or calibrate an image to match a specific style.
Image Cropping: Trims an image to remove unwanted elements or focus on a particular area. It can improve the composition of an image or resize and reshape it.
Image Resizing: Changes the dimensions of an image, usually to fit an image block on a website or marketing collateral.
Image Retouching: Improves the appearance of an image, usually by removing blemishes, wrinkles, or other imperfections.
Background Removal: Standard treatment for product photos and photo composites, it helps an image or object stand out.
Image Enhancement: Makes an image more appealing, usually by increasing contrast, color saturation, or sharpness, or rendering a photo to look like a painting or drawing.
Call Us to Learn More
This is just a sample of the many photo editing services we offer. It’s not the complete menu!
Don’t let poor-quality photos hamper your marketing efforts. Call us today to learn how we can make your marketing shine.