Optional monthly maintenance makes good sense for your business because:
- All websites degrade over time if not maintained. They lose traffic, develop errors, and convert poorly.
- Platforms and plug-ins go out of date, in which case your site may not render.
- Google cares about the “freshness” of a site. A neglected site won’t get crawled enough to rank.
- All sites should be redesigned every 5-6 years as technology evolves. For instance, who thought about mobile compatibility in 2009? But it’s much easier and less expensive to overhaul a well-maintained site than a site that’s badly out of date.
- You’ll get a better deal. It’s cheaper to buy a service contract than to pay for occasional work at full hourly rates.
Depending on the level of your service contract, we’ll:
- Update all software and plug-ins on your site.
- Update your redirect file so you don’t lose customers to 404 errors.
- Fix broken links and site errors.
- Keep existing content fresh on your site.
- Add new pages on-demand if you expand your service offerings or area.
- Regularly add new pages every month to build your search visibility.
A small 20-page site will need much less maintenance than a 200-page site. But a large site represents a considerable investment. Creating a page that drives healthy search traffic can take two or three days or more.
According to the Search Engine Journal, most small business sites get fewer than 16 visits per day. If a page brings in 40 visits daily and 20 phone calls monthly, isn’t it worth protecting with occasional updates?
- Search Engine Optimization
- Local SEO & Google Business Management
- Conversion Rate Optimization & UX Design
- Paid Search
- Google Local Services Ads Management
- Website Design
- Landing Page Design
- Web Development