What Is Retargeting?
Retargeting is a form of online advertising that reaches people who have already shown an interest in a product or service.
A tracking pixel (cookie) follows them as they browse the web or use connected apps, and shows them targeted ads based on their activity.
Where does the cookie come from?
Some websites download a cookie to your browser if you permit them to. That’s why you often see a cookie request on sites that heavily advertise. They’re not serving up something delicious and edible. The inedible cookie is a code snippet is giving you a menu of ads.
Google tracks users through Chrome and the vast Google network (when you’re logged in), and Facebook tracks anyone logged into the Facebook system, which includes Instagram.
Culture Cube’s Tracking Policy
Due to growing concerns over tracking and privacy, Culture Cube no longer downloads tracking codes from the sites we manage. But we do retarget prospects via Google search and browsing activity, and also on social sites like Facebook.
We let Google and Facebook do the tracking for us. It yields a better return, and since most people are already aware they’re being tracked on Google and social sites, it’s a less invasive approach.
How Does Retargeting Advertising Work?
Advertising platforms like Google and Facebook place a cookie in your browser. This cookie follows you as you move around the web, and builds a profile of your interests.
The advertiser uses this profile to show you targeted ads. If you’ve been looking at plumbers in your area, you might see ads for local plumbers when you’re browsing the news or playing games.
Presented with the right message at the right time, people who have already shown an interest in a product or service often return to buy it. Retargeting is one of the most effective ways to deliver a message of opportunity because it’s highly personalized and relevant.
Retargeting works even better when combined with other marketing channels. For example, if you’re running a paid search campaign, you can use retargeting to reach people who have searched recently for your product or service. Or you can retarget prospects who visited your social media site.
How We Can Get You Started
The best strategy is to start with a small budget and gradually increase it as we get more data.
From a Google session or Facebook visit, we can show targeted ads on millions of websites and apps. We’ll retarget by location to reach prospects near your business or to keep you top of mind.
We’ll work with you directly to create a retargeting campaign that helps you achieve your business goals. We deliver detailed monthly reports, and we’ll monitor and adjust your campaigns as part of a comprehensive, efficient marketing plan at Culture Cube.
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