Email Marketing Case Study: A Large Nonprofit Agency

Email markeiting at its finest

Year of project: 2018

The Client

A prominent Los-Angeles based nonprofit agency.

The Project: Email Database Expansion & Optimization

The agency relied heavily on fund-raising campaigns to cover operating costs and hired Culture Cube to build its email list, nurture relations with email recipients, and create more productive email campaigns.

What We Did

  • We implemented Marketo, a powerful marketing automation software, to facilitate the process of collecting email addresses.
  • We captured leads at agency events and through Marketo forms on the agency’s website.
  • We developed newsletters and ongoing campaigns to nurture leads and promote agency events.
  • We segregated email lists to better target content delivery and fundraising asks.
  • We automated email content, saving time and ensuring a consistent brand voice across all communications.
  • We developed special campaigns for marquee events.
  • We sent hyper-personalized emails to longtime supporters and major donors.

Personalized email

The Results

Within 6 months, the agency had significantly increased donations and reduced email campaign costs.

  • A 26% expansion of the email database.
  • A 124% increase in revenue over the targeted goal for a prominent campaign.
  • 20K in new donations in a single campaign, matching the target for the entire year.
  • 632 new records in the Marketo database.
  • Corresponding gains on the agency’s website.

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