Email Marketing Case Study: A Large Nonprofit Agency

Year of project: 2018

The Client

A prominent Los-Angeles based nonprofit agency.

The Project: Email Database Expansion & Optimization

The agency relied heavily on fund-raising campaigns to cover operating costs and hired Culture Cube to build its email list, nurture relations with email recipients, and create more productive email campaigns.

What We Did

• We implemented Marketo, a powerful marketing automation software, to facilitate the process of collecting e-mail addresses.
• We captured leads at agency events and through Marketo forms on the agency’s website.
• We developed newsletters and ongoing campaigns to nurture leads and promote agency events.
• We segregated email lists to better target content delivery and fundraising asks.
• We automated email content, saving time and ensuring a consistent brand voice across all communications.
• We developed special campaigns for marquee events.
• We sent hyper-personalized emails to longtime supporters and major donors.

The Results

Within 6 months, the agency had significantly increased donations and reduced email campaign costs.

• A 26% expansion of the email database.
• A 124% increase in revenue over the targeted goal for a prominent campaign.
• 20K in new donations in a single campaign, matching the target for the entire year.
• 632 new records in the Marketo database.
• Corresponding gains on the agency’s website.