Digital Marketing for HVAC

Digital marketing for HVAC companies

Culture Cube specializes in marketing for local businesses.

Our clients include plumbers, movers, electricians, and HVAC companies like yours.

Our Guarantee to You

In your service area, your HVAC business will be the only HVAC business we represent. We don’t take on clients who compete directly with clients we already serve.

We guarantee:

  • Personal attention and an individualized marketing plan.
  • More traffic to your website.
  • Many more qualified leads.
  • Fast results. With your Google Business Profile and a modest paid search budget, we can generate quality leads almost immediately.

HVAC Business Planning & Branding

We start with an in-depth discussion of your business goals, needs, and budget. Then we’ll create a custom plan with the right mix of services to deliver great results.

As a full-service agency, we handle everything from website design and development to ongoing SEO and social media management. So whether you need a little help or a lot, we’re here to grow your business.

How We Measure Our Progress

We track the sources of traffic to your website and phone calls to your business. We analyze heat maps and click maps of your website to understand how customers are behaving.

We’ll change whatever needs changing, and we won’t waste your money with costly, low-conversion campaigns.

HVAC PPC & Paid Advertising

Pay-per-click and similar paid advertising offer the fastest route to new business. We design, write, place, and monitor your ad campaigns. You pay only when someone clicks on your ad.

And we don’t stop at the click. If needed, we’ll create custom landing pages for each campaign to maximize conversion rates.

HVAC Local Services Ads

Local Service Ads are a new way to reach prospects on Google. If you qualify, your business can appear in a featured box at the top of search results — even before the organic listings.

GBP Management & Local SEO for HVAC Businesses

Most Culture Cube clients can expect anywhere from 30% to 50% of their tracked phone calls to come from their Google Business Profile and Google Maps.

Local SEO plays by a different set of rules than traditional keyword-based SEO. Both are critical to the success of your business in a world where most HVAC transactions start with a Google search.

To drive local leads and phone calls, we will:

  • Claim, verify, and optimize your Google Business Profile.
  • Launch a citations campaign to clean up conflicting location signals and NAP (name, address, phone) across the internet.
  • Automate messages requesting and responding to customer reviews.
  • Optimize your website for search and conversions.

HVAC SEO Services

Organic SEO (search engine optimization) drives anywhere from 20% to 80% of tracked phone calls for our clients. It’s a complex process that requires ongoing attention, but the rewards are worth the effort.

SEO is vital for your online visibility. Without it, new customers may never discover you, or in a worst-case scenario, you could be shelling out thousands of dollars monthly for Google Ads.

We do both on-page SEO and off-page SEO to increase your visibility in Google and other major search engines.

On-Page SEO: This includes optimizing titles, tags, descriptions, keyword usage, internal linking, and content for better indexing and ranking by search engines.

Off-Page SEO: This involves building links and citations from high-quality websites to increase your website’s authority.

Affordable HVAC Website Design

A search-friendly HVAC website should:

  • Target the keywords your customers use to find you.
  • Have well-planned internal linking.
  • Contain high-quality information about your business and the services you offer. The more, the better.
  • Prioritize UX with fast-loading pages, intuitive navigation, etc.

Building a search-friendly website that attracts high-volume traffic is one of the most difficult and time-consuming endeavors in digital marketing.

55% of local business sites get fewer than 16 visits per day, and 13% average fewer than 4.

So, to keep your site redesign palatable and affordable, we’ll do it in stages.

  1. We’ll build a search-optimized but small site of 12-25 information pages.
  2. We’ll create 20-50 so-called city pages to enhance local search signals. These are simple to build and won’t generate much traffic, but they’ll strengthen your local search signals.
  3. We’ll add local schema (code) to your site to help search engines understand it.
  4. Over time, if your maintenance contract covers it, we’ll add content to your site — blogs, landing pages, information pages, etc. to grow a search juggernaut.

Content Marketing & Copywriting for HVAC Contractors

The best way for new customers to find you is to offer quality content that answers their questions and solves their problems. We can help you develop that content with blogs, articles, guides, infographics, press releases, etc.

Unlike most agencies, we don’t outsource our copy.

Among the services that offer outsourced copy, there are no HVAC specialists — at least, none that charge a reasonable rate.

We develop our own HVAC copy, and because we’ve worked with companies like yours before, we can produce quality copy much faster than most agencies.

We write for accuracy first, conversion second, and SEO last but not least.

HVAC Social Marketing

Most HVAC companies get few leads from social media.

We won’t try to sell you on a service you don’t need. But if you’d like to build a social audience, we’ll focus on the platforms most likely to produce results. Then we’ll use targeted posts and paid ads to generate leads from Facebook, Instagram, and LinkedIn.

HVAC Lead Generation

Online directories, Google My Business, lead capture forms, and phone calls should all bring in new leads. But if your HVAC website isn’t designed for conversion, you could be leaving a lot of money on the table.

We’ll help you increase online and offline lead generation with:

  • An optimized Google Business Profile.
  • A search-optimized HVAC website that turns visits into leads.
  • Submissions to quality directories.
  • High-converting HVAC landing pages.
  • Lead capture forms that are impossible to miss.
  • Strategic placement of CTAs (calls-to-action).
  • Attention-grabbing headlines and copy.
  • Email campaigns that nurture leads and close sales.

Please get in touch with us today for a free consultation. We’ll discuss your goals and needs and give you an honest assessment of what we can do for you.

Pin It on Pinterest