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Writing & Web Copy
How to Re-Optimize Old Content for Killer SEO
The 80/20 rule comes from Vilfredo Pareto, an Italian philosopher and economist. Paraphrased: 80% of results come from just 20% of the action. In a corporate office, 20% of the workforce may produce...
Writing for Online Readers: It Isn’t What They Taught You in School
The average high school essay contains between 300 and 1,000 words. No one will read it except your English teacher, and only because she has to. The guidelines might go something like this: The...
Small Business Website SEO: How Small Is Too Small?
Most local business websites average fewer than 16 visits a day. 37% of their traffic is direct — from email and shared links, bookmarks, Google Maps, word-of-mouth referrals, or maybe from someone...
What Is “Digital Marketing?” And Why Does It Matter for Your Small Business?
David Ogilvy was an advertising legend who inspired some of the best episodes of AMC's critically-acclaimed Mad Men series. In his era, a single idea could serve as the fodder for a campaign that...
AI Didn’t Write this Blog. Or Did It?
AI (artificial intelligence) has a greater impact on your life than you may realize. Google uses AI in its algorithm, which is no longer under the complete control of developers. Google's AI is an...
I Think, Therefore, I Blog (or Something Along Those Lines)
As a guy who hated term papers and always delayed college essays until the last possible moment — NoDoz and black coffee were my constant companions — I'm surprised to find myself blogging as much...
12 Reasons Why Your Plumbing Business Needs a Blog
One might argue that blogging for plumbers is a waste of time. "Just look at those bounce rates! Half the traffic is from overseas! And they're all DIYers!" I myself was skeptical — until I looked...