Last Sunday, about 113 million people tuned into the Super Bowl. Like every year, the ads are as exciting, if not more so, than the game or half-time show. We've all seen how much it costs to...
General Marketing
A Review of 2022 Marketing Trends
With the dawn of a new year comes the opportunity to look back at marketing trends for 2022 and how they changed marketing. Here is our review of some of the most popular trends that impacted...
Email Marketing Fundamentals for Small Business
Ray Tomlinson sent the first marketing email in 1978; it continues to be a popular way of communicating with current and potential customers. You can use email marketing to build relationships, and...
20 Digital Marketing Mistakes That Hurt Your Local Business
Most local business websites struggle to rank. New clients come to us with badly broken sites. If they have any traffic, it's usually bought. And no, I'm gearing up for a rant about small...
Why Poor Phone Etiquette Costs More Than You Think
"The owner is so rude!! He doesn't know how to talk to customers!" How often have you seen this comment posted on Yelp, Angi, or maybe your Google Business Profile? Bad news travels fast —...
Digital Marketing Whack-a-Mole: 15 Fibs & Fallacies That Won’t Stay Down
Digital marketing is the process of promoting products and services over the internet. It includes SEO (search engine optimization), paid search, website design, CRO (conversion rate optimization),...
What Is Curated Content? Curation vs. Creation
Curated content is a collection of information, resources, news, and other material assembled by a "curator" to provide an overview of a topic. It can include news sites, blogs, social media...
UX for E-Commerce Dummies: Always Test Your Assumptions
What Works for the Stores May Not Work Online E-commerce is the red-headed stepchild of brick and mortar, or almost an afterthought. Some brick-and-mortar chains run their website like a 24-7 retail...
Understanding the Fundamentals of Marketing
Marketing is a complex and ever-changing field, but at its core, it's about understanding your audience and crafting a message that resonates with them. This post will discuss marketing basics,...
Frequently Asked Questions about Small Business SEO
How can a small business afford SEO? Nowadays, how does someone find a local business like yours? Not in the Yellow Pages or the junk mail. People search for a plumber or electrician, and the...
How to Add Your Business to Google Maps
Okay, you got me. There's no way to add a business to Google Maps — at least not directly. You can't buy your way in. To earn your way in, you must follow specific guidelines and take steps that...
Frequently Asked Questions about Paid Search for Small Business
What's the difference between paid search and search engine marketing (SEM)? Some people use the terms interchangeably. But paid search campaigns use PPC (pay-per-click) ads that appear on the SERPs...
Customers Need Information, Not Bullet Points
How often have you seen an information site with no real information? Bullets and nothing else? Full-service lock shop 24-hour emergency service Residential services Business services Commercial...
How to Re-Optimize Old Content for Killer SEO
The 80/20 rule comes from Vilfredo Pareto, an Italian philosopher and economist. Paraphrased: 80% of results come from just 20% of the action. In a corporate office, 20% of the workforce may produce...
Frequently Asked Questions about Digital Marketing
What is digital marketing? Digital marketing is the use of digital technologies to promote products and services. It involves: Website design Search engine optimization (SEO) Content marketing...
A Short Glossary of Digital Marketing Terms (Let’s Cut Through the Jargon)
We try to keep things simple at Culture Cube, but sometimes we can't help ourselves. Like all digital marketers, we slip into jargon, even with customers — alas. But some digital marketing terms and...
Writing for Online Readers: It Isn’t What They Taught You in School
The average high school essay contains between 300 and 1,000 words. No one will read it except your English teacher, and only because she has to. The guidelines might go something like this: The...
What Are “City Pages?” And Does Your Local Website Need Them?
Local businesses serve a local area. Now that we've stated the obvious let's take a closer look. How local, exactly? Do you operate within a five-mile radius, or does your business serve most of Los...