2022 was the year for TikTok. The platform amassed over a billion users, with people spending an average of an hour a day on the platform. Go onto any social media platform, and you will see reposted content from TikTok. Trends that start there are reappearing as original content on other sites. Short-form content is everywhere and here to stay, so businesses need to learn how to leverage it.
Your email marketing strategy is your audience, goals, and campaign. Your audience is who would want to hear from you. The most successful campaigns use targeted audiences. A targeted audience is your buyer persona. You should know who they are (generally), what they want, and how they prefer their communications. Your audience might like to only hear from you once a week or like a more formal tone of voice. This information is crucial to your strategy.
Marketing is a complex and ever-changing field, but at its core, it’s about understanding your audience and crafting a message that resonates with them.
This post will discuss marketing basics, including what it is, who it’s for, and how to get started. We’ll also provide tips and resources to help you create an effective marketing strategy.
As a small business owner, you're responsible for day-to-day operations, customer service, and maintaining your finances. On top of all that, you need to market your business! Marketing is critical to the success of any small business, and it can be challenging to do...