Most local business websites struggle to rank. New clients come to us with badly broken sites. If they have any traffic, it's usually bought. And no, I'm gearing up for a rant about small...
Web Design & Development
The Fast & Easy Way to Create City Location Pages in WordPress
What are "city pages", and why do I need them on my website? Before we learn how to create city pages, let's discuss what city pages are and why your website might need them. The best way...
9 Must-Have Plugins for Your WordPress Website
Every successful website build requires a holistic approach that caters to each client's needs while also repeating successful elements from other projects. One part of those repetitive elements...
A Short Glossary of Digital Marketing Terms (Let’s Cut Through the Jargon)
We try to keep things simple at Culture Cube, but sometimes we can't help ourselves. Like all digital marketers, we slip into jargon, even with customers — alas. But some digital marketing terms and...
What Are “City Pages?” And Does Your Local Website Need Them?
Local businesses serve a local area. Now that we've stated the obvious let's take a closer look. How local, exactly? Do you operate within a five-mile radius, or does your business serve most of Los...
Web Design & The Paradox of Choice: How They Affect Your Business
Back in the day, I worked in the ecommerce division of a major retailer. Officially, I managed SEO — search engine optimization. Unofficially, I offered usability (UX) and conversion advice. It was...
The 8 Worst (& Most Common) UX Mistakes of Local Business Websites
We get it. Local businesses don't have massive advertising budgets. Their website — if they have one at all — was cobbled together in a couple of days for a few hundred dollars, maybe by someone...
Small Business Website SEO: How Small Is Too Small?
Most local business websites average fewer than 16 visits a day. 37% of their traffic is direct — from email and shared links, bookmarks, Google Maps, word-of-mouth referrals, or maybe from someone...
Culture Cube’s Client Onboarding Fast Track: What Is It?
It's easy enough to rebuild a website if you don't do much with it. Slap on a new template, upload a few graphics, and voila! You're done! It's akin to repainting a car with a broken drive train....
Is Your Contact Page Costing You Business? 6 Barriers to Conversion
On most local business websites, the "Contact Us" page is an afterthought. It shouldn't be. It's potentially the most valuable page on your site. The task of "designing" the page, if you can call it...
Does Your Small Business Need a Marketing Calendar?
As a small business owner, you're responsible for day-to-day operations, customer service, and maintaining your finances. On top of all that, you need to market your business! Marketing is critical...
How A Bad Website Redesign Can Wreck Your Business
Your website needs help. Customers say they can't find anything, plus the analytics tell you — if you have analytics — that your site sees less traffic than Alaska State Route 11. You contact an...
10 Deadly SEO Sins of WordPress Websites
The internet connects to more than 1.88 billion websites. Most are inactive. There are trillions of web pages on the internet. Most aren't in Google's index. It's impossible to count all pages on...
12 Ways to Speed Up Your WordPress Website
Google has made site load speed a point of emphasis. As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. (Source: Google/SOASTA...
8 Signs Your Website Has a Conversion Problem (& Not Traffic)
Imagine that you own a grocery store. Customers wait for service at empty registers. Products have barcodes but no pricing. In your store, prices are always a surprise at the register, like a gender...