Inbound Marketing & Automation
Information that is provided on a permission/opt-in basis builds trust by offering potential customers information they value via company created newsletters, blogs, unique emails, and postings on social media.
Robust automation software has been developed In order to better schedule, trigger, and deliver personalized content based on the tracking of a customer’s preferences and actions that is synced with the sales department’s CRM software so potential clients can be contacted by sales when they are ready to engage or purchase.
Why Inbound & Automation
The customer funnel has changed with customers spending time doing their own research and product education before contacting a business. Tracking and communicating with them in their journey improves conversions.
Increasing share of wallet with an existing client is easier than trying to gain new clients. Inbound Marketing and Automation, especially in a retail environment, increases the number of times customers shop online and instore.
More Efficient Leads
B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. (Pepper Global, 2014)
71% of companies say closing more deals is their top sales priority, but 40% of salespeople still use an informal means such as Microsoft Excel or Outlook to store leads and customer data and 32% of salespeople are spending an hour or more on data entry each and every day. (HubSpot, 2017)
Our Approach to Inbound & Automation
We build a database of people that can be communicated with and that can be segmented based on buyer personas. Existing client contacts. Capturing the contact information from visitors to the website. Curated and opted-in contact sourced via other resources or events.
We create personalized content that your buyer personas want to read or view. Repurpose a client’s existing curated content. Create new content using clients subject matter resources and archives. Research and develop new creative content.
We are certified to use software that programs, runs, and delivers campaigns; captures behavior; and shares leads with the CRM that the sales team uses.We select Automation and CRM software based on the clients needs and budgets, which is why we are an agency for more than one software provider: Marketo, Hubspot, and Sharpspring.
We can create custom software and widgets to integrate with the customers own CRM or POS whether the automation software selected does or does not have existing API applications that can be plugged in.
Every day your customers embark upon a daily digital journey. Our expertise raises their awareness of you and offers to them the opportunity to connect directly with you via a variety of personal, passive, and active digital encounters across their most trusted and used digital resources and devices.