Public Relations

Public Relations is the process of strategically managing a company’s public perception and society’s recognition of that organization by influencing opinion and presenting them in a creative fashion that is true to their brand.

Why Public Relations?

Lead The Conversation

Companies who actively integrate public relation tactics and strategies into their marketing plans are more likely to influence their target demographics and key markets. These efforts amplify a brand’s voice, while also establishing their credibility and authority.

Through the symbiotic relationship of public relations, social media, reviews and off-site optimization, a company can establish a loyal customer base.

Why Public Relations?

Lead The Conversation

Companies who actively integrate public relation tactics and strategies into their marketing plans are more likely to influence their target demographics and key markets. These efforts amplify a brand’s voice, while also establishing their credibility and authority.

Through the symbiotic relationship of public relations, social media, reviews and off-site optimization, a company can establish a loyal customer base.

A Higher Standard

With so much information in the palm of our hands, businesses, more than ever, are held to an incredibly high standard.

To remain relevant, companies must be creative, honest and reliable. It’s important to listen to your consumers, address their feedback (positive and negative), and acknowledge their influence over a brand’s success.

Our Approach to Public Relations

1

Newsroom
We took the concept of a newsroom and applied it to our public relations department. Running in a similar fashion, our PR department delivers content that is timely, resourceful and topical.

2

Amalgam
Our PR campaigns have a multifaceted approach. We integrate all or a combination of the following, social media, press, blogs, reviews, speaking engagements and thought readership. Each area carries a lot of influence and present opportunities for an increased customer base.

3

Relationship With Trusted Sources
Our established relationships with the media, influencers and intermediaries allows us to share a company’s message with trusted sources. Through our relations with these credible outlets and sources, across many industries, we are able to establish a brand’s validity.

4

Uniquely  Currated
We approach every PR campaign differently, no two are alike. Our approach is creative and unique so that your messaging is heard. We also communicate with targeted audiences that are relevant to your market to produce the greatest return on investment.

5

Audience & Competition
We know which audiences to communicate with, how to communicate with them and what to communicate about. It’s important to share the right information with the right demographic. Not only do we study and analyze your business, but we also examine the competition, industry, context and consumer base. Knowing these and knowing them well is crucial.
Journey Together
Every day your customers embark upon a daily digital journey. Our expertise raises their awareness of you and offers to them the opportunity to connect directly with you via a variety of personal, passive, and active digital encounters across their most trusted and used digital resources and devices.