Paid Search
Paid Search – also know as pay-per click (PPC) advertising, allows you to appear within the sponsored listings of a search engine or search network. You are then charged a defined amount each time your ad is clicked on. Paid search ads increase your visibility quickly and bring quality traffic to your website. You target users who are actively searching to purchase your products or services, ultimately bringing you sales.
Digital Strategy
Paid Search is a great form of advertising, and implementing it with your SEO, Retargeting, Web, and Reviews strategy is essential for a successful holistic digital strategy.
86% of consumers use search engines to find a local business
Why Paid Search?
Paid Search Results
For high-intent search queries, the top 3 paid ad spots take about 40% of the clicks on the page.
71% of online sales in 2017 were done on mobile phones.
Our Approach to Paid Search
| 1 |
Relevancy Is Key |
Using highly relevant landing pages will lower CPCs and increase conversion rates by increasing your ad relevance and improving quality scores. Depending on the quality of your ads and landing pages you could end up paying less than the person below you for a click.
| 2 |
Pay Less For High Quality Leads |
Our campaign strategies are designed to focus in less competitive searches that are highly relevant to your products and services from users that show a higher intent to purchase.
| 3 |
Mobile Oriented |
We primarily focus on mobile device users as that drives higher conversions. We still target tablets and desktop users but at lower bids based on conversion rates and CPL. In some industries, the conversion rate difference by device makes desktop obsolete.
| 4 |
Test. Monitor. Pivot. |
We don’t set it and forget it. Expertise and daily optimization on campaigns always wins.
Case Study
Regional Service Company in San Diego, CA
Year over year, this company was able to generate 96% of the previous year’s leads for half the ad spend. Mainly due to ad copy and landing pages that improved conversion rate by 32% and lowered Cost Per Lead by 50%.
Journey Together
Every day your customers embark upon a daily digital journey. Our expertise raises their awareness of you and offers to them the opportunity to connect directly with you via a variety of personal, passive, and active digital encounters across their most trusted and used digital resources and devices.