Social Media facilitates the sharing of creative content through websites and applications by engaging with users to enhance and develop a relationship between consumer and brand.
Social media is an essential tool for communication. Today, 88% of brands and companies are using social media for marketing. 58.6% of consumers who use social sites are interacting with brands an average of three times a day on Facebook, Instagram and Twitter. The reach and influence is immense.
Why Social Media?
Before the internet and social media, brands had very defined guidelines to reach their target audience.
In today’s world there are no rules. We now have the opportunity to communicate instantly with millions of people.From establishing trust to managing your reputation and gaining accurate consumer insights, social gives control over your brand all in the palm of your hand.
Our Approach to Social Media
We don’t believe in posting just to post. We develop custom strategies and clearly define your audience, by conducting in depth market research to establish consumer personas and a distinctive plan of action. We then utilize social media software to reach your target market and engage with them on their daily digital journey.
Developing shareable and engaging content is key to establishing a loyal and consistent customer base. Engaging with users creates an authentic experience and increases your impact with consumers. Through open lines of communication between user and brand, trust is built and loyalty is established.
Creative & Currated Content
It’s not enough to just post a photo. To be successful, content must be unique and creative. Our campaigns are purposeful, so that your message isn’t lost in the abundance of information consumers are presented with on a daily basis. We understand the importance of setting yourself apart and develop content that catches the attention of users.
Social media optimization (SMO) is very similar to SEO. Instead of optimizing your website, you need to optimize your profile. When advertising your product or services, we segment your local audience to match your buyer personas and their pain points. Best of all, we track all types of social leads to deliver measurable ROI.
Every day your customers embark upon a daily digital journey. Our expertise raises their awareness of you and offers to them the opportunity to connect directly with you via a variety of personal, passive, and active digital encounters across their most trusted and used digital resources and devices.