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Local businesses don’t have massive advertising budgets.
Their website — if they have one at all — was cobbled together in a couple of days for a few hundred dollars, maybe by someone with little design experience or an agency with no UX expertise on staff.
As a result, UX suffers.
The little guys compete against national chains with multi-million dollar ad budgets, review sites like Yelp, service sites like Angi, similar services in nearby towns, and even popular blogs.
Yes, it’s tough, but if your website has ten pages with nothing but bullet points, and you’ve completely ignored it for three years, why should Googlebot bother to call?
Optimizing a business for Map Pack rankings and local search is called “local SEO,” which differs from traditional keyword-based SEO. The two SEOs are related in name but have different DNA. They work differently and look at mostly different ranking factors.
Your plumbing blog may drive hundreds of visits a day, but only a handful will be from your geographical area. And yes, some of those will convert to sales.
On the other hand, a search for “plumber” implies local intent. The top dogs in the search results will land in the coveted Google Map Pack. It’s the Holy Grail of local search.
Coworking is the practice of sharing a physical space with other businesses. Not all at the same time, but periodically, as needed. It’s the business equivalent of a timeshare rental.
Teams meet in a rented facility to collaborate on challenging projects, new initiatives, strategy sessions, and so on. Or just to see each other and remind themselves why they don’t need to see each other daily.
At Culture Cube, we’ve developed a strategy to boost online visibility fast and deliver immediate returns on a client’s marketing investment.
These are the steps we follow to fast-track your business for success.
A site redesign is recommended but not required!
Your website, e-mail campaigns, and Google Business Profile are all products of “digital marketing,” meaning they exist only as electronic files on the internet. There’s nothing “real” about a website other than the images on your screen, and an e-mail campaign is never put to paper (unless your mom prints it out).
We choose our clients as much as they choose us. We serve best-of-class local businesses and never make false promises or engage in deceptive advertising.
Within your service area, your business will be the only one of its kind we represent.
In digital marketing, a “citation” is a listing of your business online. It may or may not include a backlink to your site. But it nearly always contains your NAP: business name, address, and phone.
And that’s good and bad for your business.
It’s good because citations promote your business and can be a source of backlinks to your site.
It’s bad because they sometimes get the NAP wrong, which weakens your location signals and hampers your ability to rank in local searches.
Few business owners realize how little their website influences local search.
Google considers different factors, not your search-optimized copy from Agency XYZ.
“But wait!” you protest. “They told me I needed an optimized site!”
You do, but you need something else, too — far more critical to local search than your state-of-the-art website.
That “something” is an optimized Google Business Profile (GBP), the best-kept secret in local marketing.
