Most local business websites struggle to rank. New clients come to us with badly broken sites. If they have any traffic, it's usually bought. And no, I'm gearing up for a rant about small...
UX & Conversion
SEO Is Your Website’s Foundation, Not a Coat of Paint
In a previous gig, I managed the SEO of a national retail chain. E-commerce division, or the salt mines, where meetings were a small part of the day and not four-fifths. Every department grew except...
UX for E-Commerce Dummies: Always Test Your Assumptions
What Works for the Stores May Not Work Online E-commerce is the red-headed stepchild of brick and mortar, or almost an afterthought. Some brick-and-mortar chains run their website like a 24-7 retail...
Customers Need Information, Not Bullet Points
How often have you seen an information site with no real information? Bullets and nothing else? Full-service lock shop 24-hour emergency service Residential services Business services Commercial...
A Short Glossary of Digital Marketing Terms (Let’s Cut Through the Jargon)
We try to keep things simple at Culture Cube, but sometimes we can't help ourselves. Like all digital marketers, we slip into jargon, even with customers — alas. But some digital marketing terms and...
Writing for Online Readers: It Isn’t What They Taught You in School
The average high school essay contains between 300 and 1,000 words. No one will read it except your English teacher, and only because she has to. The guidelines might go something like this: The...
Web Design & The Paradox of Choice: How They Affect Your Business
Back in the day, I worked in the ecommerce division of a major retailer. Officially, I managed SEO — search engine optimization. Unofficially, I offered usability (UX) and conversion advice. It was...
The 8 Worst (& Most Common) UX Mistakes of Local Business Websites
We get it. Local businesses don't have massive advertising budgets. Their website — if they have one at all — was cobbled together in a couple of days for a few hundred dollars, maybe by someone...
Culture Cube’s Client Onboarding Fast Track: What Is It?
It's easy enough to rebuild a website if you don't do much with it. Slap on a new template, upload a few graphics, and voila! You're done! It's akin to repainting a car with a broken drive train....
Is Your Contact Page Costing You Business? 6 Barriers to Conversion
On most local business websites, the "Contact Us" page is an afterthought. It shouldn't be. It's potentially the most valuable page on your site. The task of "designing" the page, if you can call it...
How A Bad Website Redesign Can Wreck Your Business
Your website needs help. Customers say they can't find anything, plus the analytics tell you — if you have analytics — that your site sees less traffic than Alaska State Route 11. You contact an...
12 Ways to Speed Up Your WordPress Website
Google has made site load speed a point of emphasis. As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. (Source: Google/SOASTA...
8 Signs Your Website Has a Conversion Problem (& Not Traffic)
Imagine that you own a grocery store. Customers wait for service at empty registers. Products have barcodes but no pricing. In your store, prices are always a surprise at the register, like a gender...
