Professional SEOs are paid to stay on top of Google's frequent algorithm changes. Not everyone does a good job of it. Sometimes their advice can be — well — dated. And some SEOs cling to cherished...
Stuff to Consider
Frequently Asked Questions about Digital Marketing
What is digital marketing? Digital marketing is the use of digital technologies to promote products and services. It involves: Website design Search engine optimization (SEO) Content marketing...
A Short Glossary of Digital Marketing Terms (Let’s Cut Through the Jargon)
We try to keep things simple at Culture Cube, but sometimes we can't help ourselves. Like all digital marketers, we slip into jargon, even with customers — alas. But some digital marketing terms and...
Writing for Online Readers: It Isn’t What They Taught You in School
The average high school essay contains between 300 and 1,000 words. No one will read it except your English teacher, and only because she has to. The guidelines might go something like this: The...
What Are “City Pages?” And Does Your Local Website Need Them?
Local businesses serve a local area. Now that we've stated the obvious let's take a closer look. How local, exactly? Do you operate within a five-mile radius, or does your business serve most of Los...
The 8 Worst (& Most Common) UX Mistakes of Local Business Websites
We get it. Local businesses don't have massive advertising budgets. Their website — if they have one at all — was cobbled together in a couple of days for a few hundred dollars, maybe by someone...
How to Optimize Your Business for Local Search
Some Culture Cube clients get half their phone leads from Google local search results — in other words, the Google Map Pack or the top organic positions. That's a big deal when a single plumbing...
Culture Cube & Coworking: How Our Coworking Works for You
Coworking is one of the hottest trends in business. Ever heard of it? Neither had we — until we started coworking. What Is Coworking (& Why Should You Care)? Coworking is the practice of sharing...
What Is “Digital Marketing?” And Why Does It Matter for Your Small Business?
David Ogilvy was an advertising legend who inspired some of the best episodes of AMC's critically-acclaimed Mad Men series. In his era, a single idea could serve as the fodder for a campaign that...
5 Principles We Live by at Culture Cube Digital Marketing
1. We're committed to your success. Our goal is to build your online visibility and natural search so that paid advertising becomes a choice, not a necessity. We'll start slowly, if you're on a...
What Are Local Business Citations? And Why Should You Care?
Digital marketers love their acronyms. CTR. PPC. SEO. GBP. We love buzzwords just as much and sometimes forget that customers don't always share our enthusiasm for them. One of the hottest buzzwords...
6 Small Business Digital Marketing Ideas: How to Market on a Budget
Many moons ago, I managed e-commerce for a software company. In my first full year, I had a marketing budget of zero dollars. Yet we broke the record for e-commerce revenue. Those zero dollars went...
AI Didn’t Write this Blog. Or Did It?
AI (artificial intelligence) has a greater impact on your life than you may realize. Google uses AI in its algorithm, which is no longer under the complete control of developers. Google's AI is an...
I Think, Therefore, I Blog (or Something Along Those Lines)
As a guy who hated term papers and always delayed college essays until the last possible moment — NoDoz and black coffee were my constant companions — I'm surprised to find myself blogging as much...
12 Reasons Why Your Plumbing Business Needs a Blog
One might argue that blogging for plumbers is a waste of time. "Just look at those bounce rates! Half the traffic is from overseas! And they're all DIYers!" I myself was skeptical — until I looked...
7 Ways to Spot a Fly-by-Night SEO Service
You've seen the unsolicited email message: Your website doesn't rank for XYZ! For the deal of a lifetime, we'll deliver top-10 rankings! Loads of traffic on the way! No doubt the message triggers...
8 Signs Your Website Has a Conversion Problem (& Not Traffic)
Imagine that you own a grocery store. Customers wait for service at empty registers. Products have barcodes but no pricing. In your store, prices are always a surprise at the register, like a gender...
Why “Free” Organic Traffic Is Never Truly Free
As a small business owner, you've heard it a million times. The spam messages clog your email inbox: Why pay for Adwords when you can get free organic traffic from Google? Just give us your credit...