Back in the day, I worked in the ecommerce division of a major retailer. Officially, I managed SEO — search engine optimization. Unofficially, I offered usability (UX) and conversion advice. It was...
General Marketing
The 8 Worst (& Most Common) UX Mistakes of Local Business Websites
We get it. Local businesses don't have massive advertising budgets. Their website — if they have one at all — was cobbled together in a couple of days for a few hundred dollars, maybe by someone...
How to Optimize Your Business for Local Search
Some Culture Cube clients get half their phone leads from Google local search results — in other words, the Google Map Pack or the top organic positions. That's a big deal when a single plumbing...
10 Reasons to Claim & Verify Your Google Business Profile (GBP)
Local search has exploded. Just how much is a matter of conjecture and debate, with figures ranging from 26 to 50%. We can argue over the percentages, but we can't deny that local search is the only...
Culture Cube & Coworking: How Our Coworking Works for You
Coworking is one of the hottest trends in business. Ever heard of it? Neither had we — until we started coworking. What Is Coworking (& Why Should You Care)? Coworking is the practice of sharing...
Culture Cube’s Client Onboarding Fast Track: What Is It?
It's easy enough to rebuild a website if you don't do much with it. Slap on a new template, upload a few graphics, and voila! You're done! It's akin to repainting a car with a broken drive train....
What Is “Digital Marketing?” And Why Does It Matter for Your Small Business?
David Ogilvy was an advertising legend who inspired some of the best episodes of AMC's critically-acclaimed Mad Men series. In his era, a single idea could serve as the fodder for a campaign that...
5 Principles We Live by at Culture Cube Digital Marketing
1. We're committed to your success. Our goal is to build your online visibility and natural search so that paid advertising becomes a choice, not a necessity. We'll start slowly, if you're on a...
What Are Local Business Citations? And Why Should You Care?
Digital marketers love their acronyms. CTR. PPC. SEO. GBP. We love buzzwords just as much and sometimes forget that customers don't always share our enthusiasm for them. One of the hottest buzzwords...
Google Business Profile Is the Best-Kept Secret in Local Marketing
Few business owners realize how little their website influences local search. Google considers different factors, not your search-optimized copy from Agency XYZ. "But wait!" you protest. "They told...
6 Small Business Digital Marketing Ideas: How to Market on a Budget
Many moons ago, I managed e-commerce for a software company. In my first full year, I had a marketing budget of zero dollars. Yet we broke the record for e-commerce revenue. Those zero dollars went...
AI Didn’t Write this Blog. Or Did It?
AI (artificial intelligence) has a greater impact on your life than you may realize. Google uses AI in its algorithm, which is no longer under the complete control of developers. Google's AI is an...
I Think, Therefore, I Blog (or Something Along Those Lines)
As a guy who hated term papers and always delayed college essays until the last possible moment — NoDoz and black coffee were my constant companions — I'm surprised to find myself blogging as much...
12 Reasons Why Your Plumbing Business Needs a Blog
One might argue that blogging for plumbers is a waste of time. "Just look at those bounce rates! Half the traffic is from overseas! And they're all DIYers!" I myself was skeptical — until I looked...
Search Engine Marketing (SEM) & Your Small Business
Most small business websites average fewer than 16 visits a day. 13% are lucky to see 5 daily visits. (Source: BrightLocal) "If you build it, they will come" doesn't apply to unoptimized small...
Is Your Contact Page Costing You Business? 6 Barriers to Conversion
On most local business websites, the "Contact Us" page is an afterthought. It shouldn't be. It's potentially the most valuable page on your site. The task of "designing" the page, if you can call it...
Does Your Small Business Need a Marketing Calendar?
As a small business owner, you're responsible for day-to-day operations, customer service, and maintaining your finances. On top of all that, you need to market your business! Marketing is critical...
