How often have you seen an information site with no real information? Bullets and nothing else? Full-service lock shop 24-hour emergency service Residential services Business services Commercial...
Culture Cube Marketing Blog
How to Re-Optimize Old Content for Killer SEO
The 80/20 rule comes from Vilfredo Pareto, an Italian philosopher and economist. Paraphrased: 80% of results come from just 20% of the action. In a corporate office, 20% of the workforce may produce...
Google Ignores the Meta Description. Maybe You Should, Too
Professional SEOs are paid to stay on top of Google's frequent algorithm changes. Not everyone does a good job of it. Sometimes their advice can be — well — dated. And some SEOs cling to cherished...
Frequently Asked Questions about Digital Marketing
What is digital marketing? Digital marketing is the use of digital technologies to promote products and services. It involves: Website design Search engine optimization (SEO) Content marketing...
A Short Glossary of Digital Marketing Terms (Let’s Cut Through the Jargon)
We try to keep things simple at Culture Cube, but sometimes we can't help ourselves. Like all digital marketers, we slip into jargon, even with customers — alas. But some digital marketing terms and...
Writing for Online Readers: It Isn’t What They Taught You in School
The average high school essay contains between 300 and 1,000 words. No one will read it except your English teacher, and only because she has to. The guidelines might go something like this: The...
What Are “City Pages?” And Does Your Local Website Need Them?
Local businesses serve a local area. Now that we've stated the obvious let's take a closer look. How local, exactly? Do you operate within a five-mile radius, or does your business serve most of Los...
Web Design & The Paradox of Choice: How They Affect Your Business
Back in the day, I worked in the ecommerce division of a major retailer. Officially, I managed SEO — search engine optimization. Unofficially, I offered usability (UX) and conversion advice. It was...
The 8 Worst (& Most Common) UX Mistakes of Local Business Websites
We get it. Local businesses don't have massive advertising budgets. Their website — if they have one at all — was cobbled together in a couple of days for a few hundred dollars, maybe by someone...
Small Business Website SEO: How Small Is Too Small?
Most local business websites average fewer than 16 visits a day. 37% of their traffic is direct — from email and shared links, bookmarks, Google Maps, word-of-mouth referrals, or maybe from someone...
How to Optimize Your Business for Local Search
Some Culture Cube clients get half their phone leads from Google local search results — in other words, the Google Map Pack or the top organic positions. That's a big deal when a single plumbing...
10 Reasons to Claim & Verify Your Google Business Profile (GBP)
Local search has exploded. Just how much is a matter of conjecture and debate, with figures ranging from 26 to 50%. We can argue over the percentages, but we can't deny that local search is the only...
Culture Cube & Coworking: How Our Coworking Works for You
Coworking is one of the hottest trends in business. Ever heard of it? Neither had we — until we started coworking. What Is Coworking (& Why Should You Care)? Coworking is the practice of sharing...
Culture Cube’s Client Onboarding Fast Track: What Is It?
It's easy enough to rebuild a website if you don't do much with it. Slap on a new template, upload a few graphics, and voila! You're done! It's akin to repainting a car with a broken drive train....
What Is “Digital Marketing?” And Why Does It Matter for Your Small Business?
David Ogilvy was an advertising legend who inspired some of the best episodes of AMC's critically-acclaimed Mad Men series. In his era, a single idea could serve as the fodder for a campaign that...
5 Principles We Live by at Culture Cube Digital Marketing
1. We're committed to your success. Our goal is to build your online visibility and natural search so that paid advertising becomes a choice, not a necessity. We'll start slowly, if you're on a...
What Are Local Business Citations? And Why Should You Care?
Digital marketers love their acronyms. CTR. PPC. SEO. GBP. We love buzzwords just as much and sometimes forget that customers don't always share our enthusiasm for them. One of the hottest buzzwords...
Google Business Profile Is the Best-Kept Secret in Local Marketing
Few business owners realize how little their website influences local search. Google considers different factors, not your search-optimized copy from Agency XYZ. "But wait!" you protest. "They told...
